Social Media Manager

Domino's Pizza

We’re no longer accepting applications. You can still drop your CV to be matched to other roles

Location:   Kuala Lumpur, Malaysia, in-Office
Posted On:   17 Feb, 2023



Responsibilities

  • Maintain all social network accounts and communications strategies on platforms such as Facebook, Instagram, Twitter, YouTube, TikTok, etc.
  • Work closely with the brand, media and PR teams to ensure that social media plans are effectively integrated into brand marketing and paid media efforts, as well as leverage any potential earned and owned media opportunities.
  • Work with agencies, publishers, influencers and platforms to develop fast, creative and efficient social media campaigns that connect with customers, maximize engagement and create sharing, talk value and advocacy.
  • Oversee paid social campaigns and lead execution of e-commerce social media sales funnel campaigns that drive conversions.
  • Utilize social listening tool and track social media platforms for mentions and conversations related to our brand, then analyzing them for insights to discover opportunities to act.
  • Plan and manage social campaign executions, on time, on budget, to scope and to targets.
  • Project manage influencer campaigns from initial filtering through to post campaign reporting, including campaign activation and talent content creation.
  • Analyze social platforms and campaign performance, coming back to business goals and campaign objectives, and identifying successes and areas for improvement. Translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns.
  • Monitor, listen, and respond to users in a “Social” way while cultivating brand love and sales. Establish and maintain benchmarks for social performance and community growth.
  • Stay ahead of all the emerging social, mobile and online trends to keep the brand ahead of the competitors in the social hemisphere. Research additional trends in social media tools, applications, channels, design and strategy.


Qualifications

  • Bachelor's degree in advertising, marketing, communications, journalism or similar.
  • Minimum of 5 years of experience in planning and managing social media, influencer campaigns and longer-term social strategies.
  • Display in-depth knowledge and understanding of social media platforms, their respective audience, and how each platform can be utilized in different scenarios.
  • Proficient in both commercial and creative side of social media marketing.
  • Excellent communication and networking skills.
  • Familiarity with social listening tools such as Meltwater / SocialBakers / Netbase.
  • Comfortable with analyzing data, producing reports and generating insight.
  • Ability to multitask, be well organized, have an eye for detail and great time management skills.
  • Ability to grasp future social/digital trends and act proactively.


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