Starboard is building the Operating System for businesses — providing a single point of access to company formation, accounting, bookkeeping, and a full stack of future-financial services.

We are looking for someone to lead marketing, communications and client engagement strategy.

The CEO has spent over 20 years in marketing, and that means there is a high-degree of understanding and support for the work (of marketing and communications). This also means that the chosen Lead will not have to second-guess the effectiveness of strategy developed.

The CEO will work with the Lead in developing strategy (and will be all-up responsible), while the Lead owns execution.

The following ‘hats’ provide detail on what the role will require...

Writer / Brand Owner

• Develop an understanding (from CEO) of the brand, product and company vision.

• Learn, adopt, learn the brand persona (and ‘voice’ or ‘language’) through ongoing communication and work with CEO.

• Own / be responsible for all written marketing and customer communications.

• ‘Translate’ all business intentions into clear, written copy.

• Possibly (unless our head of product design does a better job), provide design directions to (outsourced) designers and manage the process for final output.

Website & Social Media Asset Owner

• Manage website and social media assets — and all communications through those channels.

• Create and manage systems for effective use of these assets (with marketing automation tools — i.e. HubSpot)

• Manage website and social media asset redesign projects — working with team and vendors to deliver high-quality, timely updates to serve business objectives.

• Own the design, development of landing pages for marketing campaigns.

Own the Customer Funnel & Journey

• Develop (with HQ and Client Relationship Directors) and implement a strategy — to create a unique, valuable, scalable client experience.

• Set up, refine, continually manage and optimise the customer funnel — to track all leads, conversation, various stages of client-engage, re-marketing and retargeting efforts.

Channel Partnership Manager

• Understand (from CEO) and continually develop (and invent) our channel partner strategy.

• Develop partner programs (with CEO) — including incentives, marketing collateral, educational collateral.

• Manage and track all partner relationships, and report on partner KPIs. SEO & Content Marketing [ Deploying Growth Hacks ]

• Implement SEO and Content Marketing Strategy (already developed).

• Identify opportunities ‘rank higher’ — by developing an understanding of customer personas, client requirements, market and regulatory developments; and running SEO and content marketing programs (considering partner joint-marketing tactics).

• Develop — and run — a system for continually improving our search rankings.