Responsibilities:

• Drive long term brand vision and Marketing strategy for all major brand moments as well as ongoing brand initiatives.
• Manage and plan effective and impactful campaigns, ensuring above-the-line and below-the-line marketing activities are in line with brand’s strategic business direction.
• Executive marketing plans and works closely with all involved cross-functional areas of the business. Preserves consistency while ensuring that all brand material express the most effective and recognizable company message.
• Market research (qualitative and quantitative) and competitors’ analysis.
• Ensure productive working relationships among team members and between agency departments, other agencies, and media vendors and to ensure material submission deadlines for media is met.
• Assist in development, implementation and evaluation of advertising and consumer promotions.
• Work closely with partners and agencies on copy writing of articles, marketing material and etc.
• To work closely with internal and external designers to produce materials of visual impact and within our brand guidelines.
• Manage post campaign reports and brand analytics with actionable recommendations that improve Domino’s business objectives.
• Liaising with agencies and monitoring each campaign to measure success of each campaign run to be able to provide a post-campaign report and analysis.
• Ensure brand positioning and tone and matter is adhered to in all external and external communication activities.
• Ensure customer engagement on social platforms.
• Project management which include project status reporting, tracking and follow up to ensure projects are produced on time and within budget.
• Be the go-to person for project status updates and effectively coordinate development of estimates, billings and vendor invoices within approved budgets branding activities.
• Manage brand partnerships discussion with key suppliers or business partners.
• Consolidate and upkeep of relevant marketing reports and presentations.

Requirements:

• Bachelor’s Degree in Advertising/Media/Marketing/Communications or equivalent.

· Experience of managing all ATL and BTL marketing activities.

• At least 5 years of working experience in related field.
• Knowledge of and experience with digital and social media tools, including Facebook, Twitter, YouTube, Instagram is a plus.
• Mature, meticulous with strong oral as well as written communication and interpersonal skills to work with media agency, media owners and other partners.
• Good command of English and Bahasa Malaysia.
• Strong ability to work efficiently and effectively, to multi task, and to handle last-minute changes in a fast-paced environment.
• Demonstrated self-starter and ability to work independently.
• Goal-oriented team player.
• Strong organizational skills, with attention to detail.
• Flexibility and adaptability in approach to work in a growing organization.
• Proficient technological skills, including Microsoft Office Suite and various online tools.