Regional Marketing Manager

Exness

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Location:   Kuala Lumpur, Malaysia, in-Office
Posted On:   16 Feb, 2023
Marketing

About the job

With over 2,000 employees of more than 88 nationalities, Exness is the place for global teamwork, incredible leadership, a learning culture, and constant development. Unlimited by time zones, Exnessians from around the world have worked seamlessly together since 2008 to provide our traders with the best possible trading experience. Today, we stand proud with over 300,000 active traders and 2.5 trillion USD in monthly trading volume.


Your role at Exness:

You will join our local marketing experts team in Malaysia. You will focus on driving the regional marketing strategy for Vietnam and Cambodia and designing 360 campaign briefs to support strategic growth plans. You will work on various products and projects with professionals with different skill sets who support each other in delivering impactful results.


You will:

  • Support country directors in developing regional commercial strategy.
  • Develop regional marketing strategies in line with the regional commercial strategy and propose plans to achieve commercial goals.
  • Create clear event and campaign briefs to develop an upper funnel, acquisition, and tactical CRM for retailers and partners, as well as regional campaigns designed to reach the country's commercial objectives and maximize portfolio exposure for the brand.
  • Work closely with the Regional Marketing department to effectively address business needs and provide guidance as needed.
  • Request research and analysis on regional market trends and competitors and translate the findings into new campaigns.
  • Work closely with the Compliance department to identify new opportunities for regional marketing and ensure all briefed campaigns and marketing content are compliant.
  • Report on KPIs and campaign performance weekly and monthly, gain insights, and identify opportunities for improvement.
  • Contribute to post-campaign analysis.
  • Monitor regional marketing spending and ensure it contributes to the achievement of objectives.
  • Become the point of contact and trusted representative for marketing at regional forums, helping to build strong relationships in marketing and across the company.
  • Create quarterly and annual campaign plans and coordinate them with the Marketing Planning team to maintain a global campaign calendar.


What we expect from you:

  • 4 years experience as a regional marketing manager or in a similar marketing role
  • Bachelor's degree in marketing, communications, finance, or another related field
  • Experience in creating detailed 360 campaign briefs
  • Experience working with online and offline media channels in Vietnam and Cambodia
  • Proven experience working with marketing tools and software, such as CRM solutions
  • Knowledge of best practices in digital marketing
  • Experience working in a fast-paced environment and under pressure
  • Excellent organizational and analytical skills, including attention to detail
  • Problem-solving approach and experience working with stakeholders
  • Ability to manage time and resources effectively
  • Exceptional communication skills
  • Ability to use advanced English for different work and business purposes, with any other language being an advantage

Nice to have:

  • Experience working in fintech or iGaming companies
  • Experience working with analytics tools, such as Tableau and PowerBi


What you can expect from us:

  • Competitive and attractive compensation
  • Extensive learning opportunities, such as professional training and certifications, soft skills development, free English courses, and trading workshops
  • Health and life insurance for employees, spouses, and children, including vaccinations, tests, mental health care, and coverage for vision and dental care
  • Generous time off, including 21 days of annual leave and paid sick leave
  • Allowance for sports club memberships or other physical exercise activities
  • Holiday flight tickets and accommodation coverage (within the yearly limit)
  • Meal and transportation allowance
  • Education allowance for your children’s school and kindergarten fees
  • Outstanding team-building experiences and corporate parties



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