The Paid Media Strategist is responsible for planning, implementing, and optimizing clients’ paid media strategies across search, social, display, video, and programmatic channels.

The Paid Media Strategist will serve as the subject matter expert when it comes to defining fully integrated paid media strategies that align with client goals and objectives.

• Manage large paid campaigns across various industries
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
• Keep up your education on industry topics
• Participate in the hiring process ensuring the best resources are selected for the team
• Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
• Improve upon paid media processes and innovation of new strategies and techniques
• Vendor management for new channels and support channels
• Work toward developing into a technical strategist or account manager

• Ideally 3+ years of digital marketing; Agency experience a plus
• Bachelor’s Degree or equivalent work experience
• Minimum 1 year of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
• Strong Excel skills with clear understanding of advanced Excel features
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note taking acumen
• Strong enthusiasm, passion, creativity and commitment to paid media and client work

• Full-time remote work setting
• Paid Time Off (30 days annually)
• Observance of public holidays
• Internet Allowance
• Health and Wellness Allowance
• Technology Benefit
• Maternity and Paternity Benefit
• Loyalty Rewards
• A library of internal resources and training
• Performance-based Incentives and Bonuses
• Bi-annual all-expenses-paid company workation
• Outcome-focused Environment
• Hear what our employees say about working with us (link)